SimplyCook and Myprotein partner to enhance customer loyalty and reach new audiences
SimplyCook and Myprotein utilised Awin's Brand Partnerships offering to attract new customers and improve consumer loyalty.
Myprotein sought to explore how they could enhance their customer loyalty whilst also monetising their first-party customer database. Their aims were to partner with a non-competing retailer, better retain their existing customers, and create a new inbound revenue stream for their business.
After identifying SimplyCook as a suitable brand partner, Myprotein began to offer their customers a free SimplyCook recipe box subscription trial with four unique recipes. Customers could choose to redeem the free gift with purchase reward at the basket during the checkout process. After completing their purchase, Myprotein shoppers were then sent redemption instructions through a post-purchase email notification, and for each successful customer referral, Myprotein were paid a commission by SimplyCook.
During the initial two-month campaign, Myprotein referred 56,000 customers to SimplyCook with a conversion rate of 26%. In return, SimplyCook paid Myprotein more than £150k in commission payments.